Smart Marketing for Startups (SUP)

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"No budget, no problem". A SUP46 exclusive workshop on Smart Marketing for Startups. How to reach, engage and grow your audience on a cut throat budget. In this workshop, we get the opportunity to deepen our knowledge and understanding of "Smart Marketing" with the guidance of our expert host Maral Kalajian. Maral has years of experience in the startup world especially within Marketing & Comms and has successfully coached several startups. She is the co-founder of Peppy Pals (acquired), the Head of Nordics at Nextdoor (NYSE), she's on the Advisory Board at EPTI, and a popular Startup coach.
Published/Updated on Mar 18, 2021

A SUP46 exclusive workshop on Smart Marketing for Startups - "No budget, no problem"
How to reach, engage and grow your audience on a cut throat budget.
In this workshop, we get the opportunity to deepen our knowledge and understanding of startup-related Marketing and Communications, or as Maral explains it, "Smart Marketing".
Maral has years of experience in the startup world especially within Marketing & Comms and has successfully coached several startups. She is the co-founder of Peppy Pals (acquired), the Head of Nordics at Nextdoor (NYSE), she's on the Advisory Board at EPTI, and a popular Startup coach.
The purpose of this series is to give you tangible and actionable advice to put into practice right now.

Timestamps:
00:00 Intro
06:05 Marals background in the startup world and marketing
12:41 Agenda
13:30 Two questions to answer before you do anything
14:20 Why; Objectives & Who; Community/target audience
15:02 Todays Marketing explained
16:48 Why digital Marketing?
17:42 Digital Marketing tips
18:15 The importance of Keywords/SEO
20:28 Content creation Tips
22:06 Social Media - Where should you start?