Marketing & Growth hot topics

Mar 4, 2022 โ€ข๐Ÿ“ˆ
Jan 19, 2022 โ€ข๐Ÿ“ˆ
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Jul 21, 2021 โ€ข๐Ÿ“ˆ
Jul 21, 2021 โ€ข๐Ÿ“ˆ
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Jul 21, 2021 โ€ข๐Ÿ“ˆ
Sep 17, 2024 โ€ข๐Ÿ“ˆ
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๐Ÿ“ˆ Marketing & Growth

๐Ÿ“ˆ Marketing & Growth
Guides for Marketing & Growth
Our collection of best practices and notes on how to grow your business with marketing & growth-efforts.

Articles: Marketing & Growth


  • On-page vs Off-page SEO (IndieHackers)

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    Delve into SEO's core with on-page and off-page strategies. This article simplifies complexities by empowering marketers.
    Mar 4, 2022
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  • Startup Pricing (YC)

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    In the video, YC Partner Kevin Hale explains the significance of pricing and monetization for startups. He highlights common pricing mistakes, the different stages of a company, and more.
    Jan 19, 2022
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  • Why you DON'T need a Growth Hacker (a16z)

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    In this insightful blog post, Andrew Chen provides a compelling argument for why startups should prioritize achieving product/market fit before diving into growth strategies.
    Jul 21, 2021
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  • Startup = Growth (YC)

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    This article explores Paul Graham's popular essay "Startup = Growth" underscoring the critical role of rapid growth in startup success.
    Jul 21, 2021
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  • Collection: Guides on Google Adwords/SEO

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    This collection contains articles and videos discusses the benefits and strategies of using Google AdWords for pay-per-click (PPC) advertising. It explains how AdWords works and how it can help businesses reach their target audience, drive traffic to their website, and increase conversions. The article also offers tips on how to set up and optimize AdWords campaigns, such as selecting the right keywords, creating compelling ad copy, and tracking performance metrics. Additionally, it covers common mistakes to avoid and best practices for successful PPC advertising on Google.
    Jul 21, 2021
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Videos: Marketing & Growth


  • SEO for Startups - AI edition (SUP)

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    Learn how to enhance your SEO strategy using AI tools in this webinar with Pixel Nordic. Tailored for startups and scaleups, this session covers key insights on keyword research, SEO fundamentals, AI-driven content creation, and the future of Google Search. Get practical tips and examples to improve your SEO approach with AI.
    Sep 17, 2024
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  • SaaS Pricing (SUP)

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    This session covers strategies for managing pricing within SaaS startups and scaleups. It focuses on the importance of pricing in driving revenue growth, outlining different phases where pricing becomes a priority, and providing a structured method for setting and optimizing prices. Key points include customer segmentation, feature ranking, package design, price model selection, and the importance of an iterative process to continually refine and optimize pricing strategies.
    May 21, 2024
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  • ASO for Startups (SUP)

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    Unlock the secrets of App Store success with Ivan. Dive into the world of ASO with over a decade of expertise, and learn to skyrocket your app's visibility and downloads. Get insider tips on the best tech, strategic ratings, and the ultimate ASO cheat sheet. Transform your app startup with actionable advice from a top app development guru.
    Nov 7, 2023
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  • AI Content Marketing (SUP)

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    Dive into the transformative world of AI-enhanced content marketing with expert host Erik Wikander, co-founder and CEO of Zupyak. With a rich background in marketing, including roles as CMO & CPO at Lendify and CEO of Travellink, Erik brings a wealth of knowledge to the table. This workshop explores the intersection of generative AI and traditional marketing, the future of SEO, and strategies for optimizing organic growth. Learn about keyword strategies, SEO basics, and the potential of AI in revolutionizing content creation. This session is designed to equip startups with the tools to harness the power of AI in their content marketing efforts.
    Oct 24, 2023
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  • Building Marketing and Growth Teams (SUP)

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    Embark on a journey to understand the intricacies of growing your marketing and growth teams with industry experts Susannah Elis, Emma Pott, and Louisa Cowan from True Search. This workshop delves into the evolution of marketing, the distinction between marketing and growth, and the introduction of the growth function. Drawing from playbooks of giants like Spotify, King, and Mojang, gain insights into the changing regulatory landscape, performance marketing tracking, and the nuances of B2B vs B2C marketing. This session is tailored to provide startups with actionable strategies to bolster their marketing endeavors and achieve sustainable growth.
    Jun 20, 2023
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  • SEO for Startups (SUP)

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    Henrik Vikstrรถm, the CEO and founder of Pixel Nordic, shares valuable insights on how startups can enhance their online visibility. He explains the doโ€™s and donโ€™ts to beat the competition on Google.
    Feb 1, 2022
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  • Growth (Chamath Palihapitiya)

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    Chamath Palihapitiya discusses user growth in three steps: user acquisition, guiding them to the "aha moment," and ensuring their regular return. He highlights core product value, growth strategies, testing, and prioritization for consumer products.
    Jul 21, 2021
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  • Growth and Experimentation (SUP)

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    Discover the secrets to outpacing your competitors through rapid learning in the ever-evolving realm of marketing and growth.
    Jul 21, 2021
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  • Smart Marketing for Startups (SUP)

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    "No budget, no problem". A SUP46 exclusive workshop on Smart Marketing for Startups. How to reach, engage and grow your audience on a cut throat budget. In this workshop, we get the opportunity to deepen our knowledge and understanding of "Smart Marketing" with the guidance of our expert host Maral Kalajian. Maral has years of experience in the startup world especially within Marketing & Comms and has successfully coached several startups. She is the co-founder of Peppy Pals (acquired), the Head of Nordics at Nextdoor (NYSE), she's on the Advisory Board at EPTI, and a popular Startup coach.
    Mar 18, 2021
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