Startup People

STARTUP PEOPLE

We help founders and operators win the long game with access to the right network, curated resources, and tailored support — all in one place.
Happy People
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MEMBERS & ALUMNI
€0M
IN VC FUNDING
0
EXITS & IPOs
0
SERVING FOUNDERS
0
MEMBER PERKS
0
UPCOMING EVENTS
0
STARTUP ARTICLES

📜 Our story

2013: We opened our doors in Sweden, Stockholm for the first time and quickly became a central meeting point and a hub for startup people, investors and tech leaders.

2019: Our community transitioned from a co-working based community into an online community with the ambition to serve more founders, wherever they are and on their own terms.

2022: "SUP46" re-branded to "SUP" to better match who we are and match our transition from a co-working space into an online platform with a digital and international community.

Today: A growing community of ambitious founders and operators getting access to the right network, practical resources, and support to build, grow, and stay in the game.
Our mission
Help more founders win the long game by widening access to the network, support, and resources they need to build, grow, and keep going.

Community values
These are the values that guide us and how we make decisions:
  • Generosity
  • Humbleness
  • Empathy
  • Respect
  • Have fun
  • Be a role model

⚙️ Platform

sup-laptop
sup-mobile
💨 Accelerators
💰 Investment & Fundraising
📈 Marketing & Growth
🏠 Meeting & Coworking
📊 Metrics & KPIs
💖 Pitching & Presenting
🤝 Sales & Winning Customers
🔮 Strategy & Leadership
🎨 UX & Design
👩‍🚀 Recruitment & Team
⚖️ Legal & Compliance
⚙️ Product & Software
🌍 Expansion & Internationalization
📣 PR & Communication
🚪 Exit / IPO / M&A

“Tech community at its best 🦄"

4.4/5 Stars on Google

(234 reviews)

“Love the founders, love the place and love the whole community."

92% Recommends on Facebook

(213 reviews)

4.4/5 Stars on Meetup.com

(272 reviews)

🎁 Perks & offers

  • Save up to €100k in exclusive member discounts and offers
  • Startup-friendly service providers eager to help you grow
  • Popular startup solutions such as Stripe, Open AI, Supabase, HubSpot, Webflow, Intercom, Pipedrive, Notion, Jira and much more
Platform item

🧑🏾‍🤝‍🧑🏻‍️ Community of likeminded

  • Browse the People directory — find founders, operators, and investors by stage, industry, and location
  • Founder network for best practices, inspiration, and feedback
  • Slack channel with 1,000+ startup people
  • Meetups and exclusive c-level gatherings
Platform item

💰 Fundraising resources

  • Global network of experienced early stage investors for warm introductions
  • Prepare and execute investment rounds with popular templates, workshops, and articles
  • Meetups with top tier investors such as Northzone, Creandum, Icebreaker, Almi Invest, Alliance Venture, Node VC, SNÖ Ventures, ByFounders, Luminar Ventures, Dahpni and many more
Platform item

📈 Playbooks and best practices

  • A startup knowledge base to guide and speed you up
  • Workshops and webinars hosted by experts and senior operators to watch live or on-demand
  • Learn about UX/UI, Growth, Pitching, SEO, PR, Sales, Marketing, Mental Fitness, Leadership, IP rights, Hiring, and much more
Platform item

👯 Members and alumni

Our members and alumni range from seed to series A from many verticals, industries, and business models. We're proud to have worked with companies such asKry(Livi), Karma, Natural Cycles, Wolt, Fishbrain, Doctrin, Soundtrap and many more. Check out our member statistics page for more info about our community.
Johan Attby
Johan Attby
Founder of Fishbrain, Stockholm
"I owe it to SUP as that's where Fishbrain grew in the very early phase and where I was connected to the local ecosystem after moving back from the US and not knowing that many people here. Keep up the great work!"
Fishbrain
Johan Gustafsson
Johan Gustafsson
Founder of Unomaly, Stockholm
"SUP had the ability to inspire a perfect combination of performance, context, and network. From Unomaly's perspective, SUP was a strong contributing factor in our ability to hire some of the best in the industry to our team. SUP was an important component in making Unomaly's journey to a successful exit."
Unomaly
Fidan Gutaj
Fidan Gutaj
Co-Founder of Kudos Labs, Berlin
"SUP have been extremely supportive in our early stages of the company, and also introduced us to our first investors. What we as founders find particularly helpful is the almost weekly workshops covering most topics you would need as a founder with +100 things going on at the same time"
Kudos

👛 Pricing

Payment frequency

Excluding VAT

Starter

0KR / month
No credit card required
Fresh founders & Enthusiasts
  • Tailored content
  • Knowledge base
  • Templates & downloads
  • Investor & journalist databases
  • Event calendar
  • Search
  • Bookmarks
  • Slack community

Premium
Premium tag

149KR / month
Instant premium access
Professionals & Advanced operators
Everything Starter and..
  • No ads
  • Premium articles
  • Exclusive perks
  • Invite only events
  • All workshops
  • Early acess to new features
  • Content sharing

Partnerships

VCs & Accelerators
Everything from Premium and..
  • Custom pricing
  • Volume discounts
  • Invoicing
  • Support
  • Platform intro session

🤝 Partners

Our platform partners uses our software and tapping into our community and growth resources to help them and their portfolio of startups grow faster and succeed.
Scania
Scania Innovation Factory
Stockholm's Stad
Stockholm Scaleup Program

Frequently Asked Questions

SUP46 stands for Start-Up People of Sweden (+46 being Sweden's country code). In 2022, SUP46 was rebranded to 'SUP' to ensure non-Swedish startups also feel included.

In short, it's a startup and ecosystem-matchmaking platform.
A "startup platform" refers to our digital space designed to support founders throughout their entrepreneurial journey. It provides access to a wide range of resources, including fundraising tools, best practice playbooks, expert webinars, and a community of like-minded founders. The platform also offers exclusive perks, discounts on essential services, and connections with investors, all aimed at helping startups grow and succeed.

We ceased coworking operations in 2020 to focus on our new software platform, enabling us to support founders and teams beyond a physical space. By prioritizing our online presence, we aim to expand our network, insights, and user base while enhancing our offerings.

No, not at the moment. When it comes to investments, our focus is on building investor connections and helping founders prepare for fundraising opportunities.

No, we're neither an accelerator nor an incubator. We don't provide a structured curriculum, mandatory sessions, or take equity. There are no time limits on membership either. If you're considering an accelerator or incubator, check out our curated lists and guides to help you find the best fit for your startup journey.

We love sharing exciting events with our community! Simply fill out our event submission form, and a moderator will review it. If it aligns with our community's interests and guidelines, we'll feature it on our event calendar and share it across our channels.

Listing your event is free, and you can amplify your reach with our boosting packages—just reach out to hello@sup46.com for more details.

We're all about connecting our founders and startups with startup-friendly providers that help save time or money. If you have a special offer to share, just fill out our perk submission form . We'll review it, and if it's a good fit for our members and meets our guidelines, we'll publish it on our Perks and Offers page.

Listing is free, and you can boost your visibility with our promotional packages—just reach out to hello@sup46.com for details.