STARTUP PEOPLE

Welcome to our startup platform!
We are a membership-based community where founders and operators get access to networking and resources for growth in one place.

MEMBERS & ALUMNI

€0M

IN VC FUNDING

EXITS & IPOs

SERVING FOUNDERS

MEMBER PERKS

UPCOMING EVENTS

STARTUP ARTICLES

🦄 Our story

2013: We opened our doors in Sweden, Stockholm for the first time and quickly became a central meeting point and a hub for startup people, investors and tech leaders.

2019: Our community transitioned from a co-working based community into an online community with the ambition to serve more founders, where ever they are and on their own terms.

2022: “SUP46” re-branded to “SUP” to better match who we are and match our transition from a co-working space into a online platform with a digital and international community.

Today: A growing community of ambitious startups ready to grow faster, inspire each other and improve competitive advantage.

Our mission
Help founders succeed and improve the startup ecosystem.

Community values
These are the values that guides us and how we make decisions:

Generosity
Humbleness
Empathy
Respect
Have fun
Be a role model

⚙️ Platform

📚 Knowledge base 🎁 Perks and offers 📅‍ Events

📚Knowledge base

🎁Perks and offers

📅Events

💨 Accelerators

💰 Investment & Fundraising

📈 Marketing & Growth

🏠 Meeting & Coworking

📊 Metrics & KPIs

💖 Pitching & Presenting

🤝 Sales & Winning Customers

🔮 Strategy & Leadership

🎨 UX & Design

👩‍🚀 Recruitment & Team

⚖️ Legal & Compliance

⚙️ Product & Software

🌍 Expansion & Internationalization

📣 PR & Communication

🚪 Exit / IPO / M&A

“Tech community at its best 🦄”

4.4/5 Stars on Google

(234 reviews)

“Love the founders, love the place and love the whole community.”

92% Recommends on Facebook

(213 reviews)

4.4/5 Stars on Meetup.com

(272 reviews)

🎁 Perks & offers

Save up to €100k in exclusive member discounts and offers
Startup-friendly service providers eager to help you grow
Popular startup solutions such as Stripe, Open AI, Supabase, HubSpot, Webflow, Intercom, Pipedrive, Notion, Jira and much more

🧑🏾‍🤝‍🧑🏻‍️ Community of likeminded

Founder network exchange of best practices, inspiration, and feedback.
Slack channel with 1000 startup people
Meetups and exclusive c-level gatherings

💰 Fundraising resources

Global network of experienced early stage investors for warm introductions
Prepare and execute investment rounds with popular templates, workshops, and articles
Meetups with top tier investors such as Northzone, Creandum, Icebreaker, Almi Invest, Alliance Venture, Node VC, SNÖ Ventures, ByFounders, Luminar Ventures, Dahpni and many more

📈 Playbooks and best practices

A startup knowledge base to guide and speed you up
Workshops and webinars hosted by experts and senior operators to watch live or on-demand
Learn about UX/UI, Growth, Pitching, SEO, PR, Sales, Marketing, Mental Fitness, Leadership, IP rights, Hiring, and much more

👯 Members and alumni

Our members and alumni range from seed to series A from many verticals, industries, and business models. We’re proud to have worked with companies such asKry(Livi), Karma, Natural Cycles, Wolt, Fishbrain, Doctrin, Soundtrap and many more. Check out our member statistics page for more info about our community.

Johan Attby

Founder of Fishbrain, Stockholm

“I owe it to SUP as that's where Fishbrain grew in the very early phase and where I was connected to the local ecosystem after moving back from the US and not knowing that many people here. Keep up the great work!”

Johan Gustafsson

Founder of Unomaly, Stockholm

“SUP had the ability to inspire a perfect combination of performance, context, and network. From Unomaly's perspective, SUP was a strong contributing factor in our ability to hire some of the best in the industry to our team. SUP was an important component in making Unomaly's journey to a successful exit.”

Fidan Gutaj

Co-Founder of Kudos Labs, Berlin

“SUP have been extremely supportive in our early stages of the company, and also introduced us to our first investors. What we as founders find particularly helpful is the almost weekly workshops covering most topics you would need as a founder with +100 things going on at the same time”

👛 Pricing

Monthly

Annually

choose a plan

Membership

0KR / month

Instant free membership

Beginners & Enthusiasts

Startup templates & downloads
Investor & journalist databases
SUP collections
Startup articles
Open meetups, AWs & events
Search
Bookmarks
Content filtering
Dark mode

Premium Membership

(or € 39 / month)

399KR / month

+ VAT

7 day trial, instant premium access

Professionals & Advanced operators

Everything from Free membership and..

Premium articles
Premium perks
All workshops
Founder slack community
Expert consultancy & coaching
Early access to new features
Priority application for Elite

Elite Membership

(or € 349 / month)

3499KR / month

+ VAT

Invite only

Land grabbers & Scalers

Everything from free Premium and..

Request workshops
Request investor dating
Request articles & perks
Warm introductions
1h free consultancy / month
Senior founder meetings
Mentoring
Exclusive meetups & AWs
Content thought leader
Exposure
VIP platform support

Custom quote

Interested in empowering your portfolio and community of startups with gold standard tools for growth?
Reach out for volume discounts and tailored solutions.

🤝 Partners

Our platform partners uses our software and tapping into our community and growth resources to help them and their portfolio of startups grow faster and succeed.

Scania Innovation Factory

Stockholm Scaleup Program

Frequently Asked Questions (FAQ)

SUP46 stands for Start-Up People of Sweden (+46 being Sweden’s country code). In 2022, SUP46 was rebranded to 'SUP' to ensure non-Swedish startups also feel included.

In short, it’s a startup and ecosystem-matchmaking platform.

A "startup platform" refers to our digital space designed to support founders throughout their entrepreneurial journey. It provides access to a wide range of resources, including fundraising tools, best practice playbooks, expert webinars, and a community of like-minded founders. The platform also offers exclusive perks, discounts on essential services, and connections with investors, all aimed at helping startups grow and succeed.

We ceased coworking operations in 2020 to focus on our new software platform, enabling us to support founders and teams beyond a physical space. By prioritizing our online presence, we aim to expand our network, insights, and user base while enhancing our offerings.

No, not at the moment. When it comes to investments, our focus is on building investor connections and helping founders prepare for fundraising opportunities.

No, we're neither an accelerator nor an incubator. We don’t provide a structured curriculum, mandatory sessions, or take equity. There are no time limits on membership either. If you’re considering an accelerator or incubator, check out our curated lists and guides to help you find the best fit for your startup journey.

We love sharing exciting events with our community! Simply fill out our event submission form, and a moderator will review it. If it aligns with our community’s interests and guidelines, we’ll feature it on our event calendar and share it across our channels.

Listing your event is free, and you can amplify your reach with our boosting packages—just reach out to hello@sup46.com for more details.

We’re all about connecting our founders and startups with startup-friendly providers that help save time or money. If you have a special offer to share, just fill out our perk submission form . We’ll review it, and if it’s a good fit for our members and meets our guidelines, we’ll publish it on our Perks and Offers page.

Listing is free, and you can boost your visibility with our promotional packages—just reach out to hello@sup46.com for details.