Apple App Store

How it works

The App Store Small Business Program is designed to accelerate innovation and help propel your small business forward with the next generation of groundbreaking apps on the App Store. It features a reduced commission rate of 15% on paid apps and in-app purchases, so you can invest more resources into your business to continue building quality apps that customers love.

The basics

• Existing developers who made up to 1 million USD in proceeds in the prior calendar year for all their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
• If a participating developer surpasses the 1 million USD threshold in the current calendar year, the standard commission rate will apply to future sales.
• If a developer’s proceeds fall below the 1 million USD threshold in a future calendar year, they can re-qualify for the 15% commission the year after.
• Developers must identify any Associated Developer Accounts to determine proceeds eligibility.

Associated Developer Accounts

To ensure that all participants are fully eligible as small businesses, you’ll need to list all of your Associated Developer Accounts when you sign up for this program. An Associated Developer Account is an Apple Developer Program account that you own or control or an Apple Developer Program account that owns or controls your account. For additional information, see the FAQs below.

Proceeds eligibility

To participate in the program, you and your Associated Developer Accounts must have earned no more than 1 million USD in total proceeds (sales net of Apple’s commission and certain taxes and adjustments) during the 12 fiscal months occurring within the previous calendar year, and have earned no more than 1 million USD during the current year. When an app is transferred, proceeds for the calendar year will be associated with all accounts that initiate or accept the transfer of that app. For additional information, see the FAQs below.

Enrolling is simple

The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a few steps to enroll.

To enroll, you’ll need to:

• Be an Account Holder in the Apple Developer Program,
• Review and accept the latest Paid Apps agreement (Schedule 2 to the Apple Developer Program License Agreement) in App Store Connect, and
• If applicable, list all of your Associated Developer Accounts.

This text is copied (20240211) from the official App Store Small Business Program info page