Community Building for Startups (SUP)

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๐Ÿ”ฎ Strategy & Leadership
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Discover why building a community could be crucial for your startup success and how to get started, even in the early stages of your journey. Join HubSpot and Startup People as Ragini Campion and Sebastian Fuchs share insights on leveraging community to optimize marketing, boost customer loyalty, and gain valuable market insights. Learn the essential steps to create a community that can propel your startup forward.
Published/Updated on Aug 22, 2024

Establishing a robust community offers manifold benefits for startups. It optimizes your marketing resources, elevates customer satisfaction and loyalty, and enhances market insights.
But how do you even get started? And why do you need to devote time to community building when you're still trying to get your product off the ground?

Join HubSpot and Startup People as we delve into how (& why), founders need to start building a community from the beginning.

Speaker bios:
Ragini Campion serves as a Business Development Manager for HubSpot for Startups focussed on the Nordics. Her background is in Marketing, Education, and Technology and she has previous experience working for a social impact startup and managing partnerships for a global enterprise technology company. She is deeply passionate about supporting women founders and driving collaboration and collective impact in the startup ecosystem.

Sebastian Fuchs is the Co-Founder & CEO of SUP, a leading startup hub in Stockholm, where he has been fostering community-driven entrepreneurship since 2013. With 15 years of experience, he has worked closely with Swedish and European startups, helping them raise over $1 billion in funding. His background includes founding an incubator at Royal Institute of Technology and being the first local hire for Stripe in the Nordics. Sebastian is passionate about community building and excels at guiding startups through various challenges from inception to exit.

Timestamps:
03:05 HubSpot for Startups intro
04:01 HubSpot CRM
05:00 HubSpot front office (the entire customer life cycle)
05:24 HubSpot for Startups-program
06:10 How to apply to HubSpot startup program
06:34 Connect.com A professional network of HubSpot users
07:06 HubSpot User Groups, Community Forum, Podcast Network
10:55 Intro Community Building
13:46 About the speaker
18:54 Example successful brands with a community "lever"
21:58 What we'll cover today
23:23 What is a Community?
27:14 Benefits of Community Building
33:31 Case: Scania
35:37 Case: Apple
40:34 Case: Notion
42:26 Case: Stripe
44:40 Possible downsides and risks
52:55 Case: Helldivers fans
55:56 Learnings on Community Building
57:51 How to get started
59:49 Book & podcast tips
1:00:28 About the StartupPeople.com platform
1:00:32 14 day exclusive trial access via HubSpot
1:00:50 Q&A: How to push events / engaging if they are less technical savvy?
1:04:52 Q&A: How do you engage with the users and connect with them?