BY CRAIG BLOEM, FOUNDER AND CEO, <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="http://FREELOGOSERVICES.COM" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">FREELOGOSERVICES.COM</a> <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.inc.com/craig-bloem/5-key-metrics-every-early-stage-business-must-track.html" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">5 Key Metrics Every Early-Stage Business Must Track | </a><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="http://Inc.com" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Inc.com</a>By David Ehrenberg, founder and CEO of Early Growth Financial Services <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.forbes.com/sites/theyec/2014/06/20/the-seven-startup-metrics-you-must-track/#cf13b0c725ec" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">The Seven Startup Metrics You Must Track</a>By Jeff Desjardins, <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.visualcapitalist.com/34-startup-metrics-founder-know/" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Infographic: 34 Startup Metrics That Tech Entrepreneurs Need to Know</a>By Melinda Elmborg, Accelerator Co-Lead at Fast Track Malmö. Former VC @Daphni. <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://towardsdatascience.com/how-to-get-started-with-metrics-in-5-steps-7de6d496bc71" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">https://towardsdatascience.com/how-to-get-started-with-metrics-in-5-steps-7de6d496bc71</a>By Andrei Brasoveanu, Venture at @accel <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://medium.com/@algovc/10-marketplace-kpis-that-matter-22e0fd2d2779" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">10 Marketplace KPIs That Matter – Andrei Brasoveanu – Medium</a>SaaS Fundraising Handbook (mostly series B-related): <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://lnkd.in/dVZahRRt" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">https://lnkd.in/dVZahRRt</a><a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://lnkd.in/dVZahRRt￼Michael" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none"> </a>A popular handbook for SaaS businesses with great benchmark data on the key KPIs. SaaS napkin for early stage For the early stage <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.linkedin.com/in/ACoAAAAAMYwBxZ-Pp6xIaCsS5vnPXUp7kkHePnA" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">Christoph</a>'s SaaS napkin is a classic <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://lnkd.in/d7BhH4Xg" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">https://lnkd.in/d7BhH4Xg</a>  (only found the 2019 one as the latest, if there is a new one for 2021 - let me know and I'll update; but assume round size and valuation numbers are higher) And for b2b marketplaces by Julia <a target="_blank" rel="noopener noreferrer nofollow noopener noreferrer" href="https://lnkd.in/dz5g8EhH" class="text-gray-850 dark:text-amber-30 hover:dark:text-green-150 hover:text-primary-300 focus:outline-none">https://lnkd.in/dz5g8EhH</a>

Collection: Which metrics to measure and how?

🎨 Design

💳 Financial services

🫀 Health

💻 IT consulting & outsourcing

📒 Legal & accounting

💠 Other

📣 PR & marketing

🌐 Partner hub

🔍 Recruiting & headhunting

🦾 SaaS services

💬 Translation services

🧳 Travel & accomodation

🧑‍🤝‍🧑 HR services

⏳ Productivity

☁️ Server & cloud solutions

⚙️ Web & app development

Founders refine and validate their business concept, conduct market research, and create an MVP to gather feedback and attract early adopters.

💡 Idea stage

The startup focuses on building the product or service, addressing technical challenges, and seeking early-stage investment.

🐱‍💻 Development stage

The startup experiences increasing customer base and revenue, focusing on scaling operations, optimizing marketing and sales strategies, and establishing product-market fit.

📈 Growth stage

The startup enters a phase of rapid growth, scaling operations across multiple dimensions, seeking additional funding, and aiming for market dominance and increased profitability.

🚀 Scale stage