Financing options (STING)

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Maria Ljungberg's webinar covers various early-stage funding options for startups.
Published/Updated on Jul 21, 2021

Webinar : Financing options for early-stage startups (click here)

By Maria Ljungberg, CEO at Propel Capital / STING

"This workshop is focusing on different early-stage funding opportunities for startups."\ (keywords: financing landscape, equity and non-equity options, ticket sizes, planning, execution, long term thinking)

Timestamps :

00:28 : Some questions to ask yourself when planning for your financing
02:04 : The financing landscape
02:50 : Soft money - what is it ?
04:28 : Grants
05:02 : Loans
06:02 : Angel investors
09:03 : Venture Capital investors
11:56 : Angels vs. Venture Capital investors
13:35 : What are the investors evaluating ?
21:47 : Planning for your financing
24:12 : Summary
25:17 : Q&A

Soft money - what is it ? (02:50) :

  • Funds provided by a government or institution for a one-off projet

  • Non diluting money - use to build value as far as possible

  • Primarily for ventures
    - With academic origini or potentially strong IPR
    - Early stage = high risk
    - Long time to market