Before Investor Engagement (SUP)

Time to engage with investors? Great!
Please consider these recommendations before you reach out. 👇

Sourcing

• Make sure that the potential investor actively invests in your type of business/industry and maturity phase.

• Look at their other investments to build a good picture of their taste. Ideally they can help your business succeed in more ways than "just money".

• Talk to other founders that they have previously worked with to get an honest 1:1 opinion.

Reaching out

• Investigate if you have common connections and ask for an introduction.

• Make sure you have a summary, deck and company story in place before engaging.

• SUP always do warm introductions for premium members.

The process

• Keep the potential investors in the loop so they can follow the company development in parallell to investment conversations.

• Your traction and communication increases attractiveness and increases chances of a successful raise.

• Set clear goals for the round and align with all stakeholders.

• Use e-signatures, data rooms, simple and standardized term sheets to optimize for speed.

Best of luck!